WaterMark™ Terms of Service

Last updated: September 19, 2026

WaterMark™ is operated by Watermark App LLC, a New Jersey limited liability company ("WaterMark," "we," "us"). By creating an account or using WaterMark, you agree to these terms. WaterMark provides software for managing pool-service operations. You are responsible for how you and your team use it.

Your account

You must provide accurate information and keep your password secure. You are responsible for activity under your account and for the accounts of team members you create. You may not share access outside your company or attempt to access another company's data.

Acceptable use

You agree to use WaterMark lawfully, to obtain any consent required to text your customers, and not to misuse, reverse-engineer, or disrupt the service. You also agree not to upload or share content that infringes anyone else's copyright, trademark, or other rights.

Your customers' data

WaterMark processes the customer information you enter only to provide the service to you. We do not sell it, do not use it for advertising, do not combine it with other companies' data, and delete it when you delete your account. We act as your service provider for that data.

Chemistry recommendations (important)

WaterMark's dosing and chemistry recommendations are informational aids based on the readings you enter. The servicing technician is solely responsible for verifying readings, dosing decisions, and safe handling of pool chemicals. WaterMark is not liable for chemical dosing errors, water-quality outcomes, or equipment damage.

Payments

Payments are processed by Stripe under their terms. You are responsible for the accuracy of your invoices and for refunds and disputes with your customers. Card and bank processing fees, dispute fees, and any other amount Stripe charges us on your transactions are passed to you at what Stripe actually charged, with no WaterMark markup, and are billed on your next WaterMark invoice, or debited from your connected payout account where you have separately authorized that.

Subscription, billing & cancellation

Paid WaterMark plans are billed monthly by default or annually by choice in advance to the payment method on file and renew automatically each chosen billing period until you cancel. You can cancel anytime from your account’s Billing page or by emailing support@watermarkapp.online; your paid features stay active through the end of the current billing period, and you will not be charged for the following period. Monthly fees already paid are non-refundable except where the law requires; the annual refund rule follows below. If our standard prices change, we’ll give you advance notice before the change applies to your renewal. The standard base price is $59/month, including two technician seats, with additional technician seats at $20/month each through the tenth technician and $15/month each from the eleventh. The first fifty companies to subscribe earn a Founding-50 rate of $49/month on the same plan. That rate is theirs for life: it survives cancelling and rejoining later. A company that was not one of the first fifty subscribes at $59/month. A change to the standard price does not move the Founding-50 rate.

Annual billing is optional at 10 times the monthly price (2 months free); monthly is the default. The standard base is $590/year and Founding 50 is $490/year for life. Standard additional seats are $200/year each through the tenth technician and $150/year each from the eleventh. Fleet is $59 per branch plus $20 per tech for techs 1 to 10 and $15 each for techs 11 and up, per branch; annual Fleet is $590 per branch plus $200 per first-tier tech and $150 per later-tier tech. The Fleet formula has no included seats: every technician is priced. Annual plan charges receive a full refund within 30 days of the annual charge, including exactly day 30, and no refund after that, except where law requires. Request an annual refund from Billing before the deadline; a refund cancels access immediately. Upgrades apply Stripe credit for unused paid time toward the new price. Usage and pass-through charges remain payable and are collected monthly; they are not part of the annual plan refund.

WaterMark offers a 30-day free trial of the $59/month plan, without a card. The entire no-card trial includes 100 text segments, 20 AI actions, 10 receptionist minutes and 5,000 customer emails. A trial without a subscription can have 2 active technicians, the seats the plan includes; each additional technician is $20 a month through the tenth and $15 a month from the eleventh. At day 30, subscribe or the workspace pauses. Your data stays stored and exportable. There is no permanent free tier. Existing Starter companies receive at least 30 full days of advance notice by email, with the effective date also shown in the office. No automatic subscription charge follows the notice.

SMS and text messaging

Your subscription includes 1,000 SMS text segments per month (a text of up to 160 standard characters is one segment; an emoji or some accented letters lower that limit), used for job reminders, customer notifications, and crew updates. Additional segments are billed at $25 per 1,000-segment block and appear on your next subscription invoice. A daily sending limit applies as an anti-abuse safeguard. You are responsible for obtaining recipient consent as required by law, including the Telephone Consumer Protection Act (TCPA). All outbound messages are logged in your account.

SMS program terms (message recipients)

Program: WaterMark service notifications (appointment reminders, technician on-the-way alerts, service-visit recaps, booking confirmations, invoices/receipts, and occasional review requests), sent by pool-service companies to their customers who have opted in.

  • Message frequency varies by service schedule (typically a few messages per service visit or week).
  • Message and data rates may apply.
  • Reply STOP at any time to cancel and stop receiving messages. Opt-out is honored automatically, until you reply START to opt back in.
  • Reply HELP for help, or contact support@watermarkapp.online.
  • Carriers are not liable for delayed or undelivered messages.
  • Mobile information is never shared with third parties or affiliates for marketing purposes. See our Privacy Policy.

AI features and usage

WaterMark includes AI-powered features (such as equipment nameplate scanning, water-chemistry insights, the office and field assistants, and the AI receptionist). Your subscription includes 200 AI actions per month. Additional AI actions are billed at $10 per 50-action block and appear on your next subscription invoice. Each question the AI receptionist answers during a call counts as one AI action, so a single call can use several. A daily usage limit applies as an anti-abuse and cost safeguard. AI output is generated automatically and may be imperfect; review it before relying on it. You can view your current AI usage and limits any time in your dashboard.

Paid AI actions are capped at a monthly maximum of 30 blocks ($300). Once that maximum is reached, further AI actions are declined for the rest of that month and nothing above the cap is ever billed; AI actions resume on the 1st.

Paid receptionist minutes are capped at a monthly maximum of 40 blocks ($200). Once that maximum is reached, the AI receptionist stops answering for the rest of that month and nothing above the cap is ever billed; receptionist minutes resume on the 1st.

AI receptionist phone minutes

If you turn on the AI phone receptionist, we set up a dedicated phone number for your company and bill its answered call time separately from AI actions. Your subscription includes 60 answered minutes per month. Additional answered minutes are billed at $5 per 30-minute block (about 17¢ per minute), appear on your next subscription invoice, and are capped at $200 per month. A daily limit of 120 answered minutes applies as an anti-abuse and cost safeguard; once it is reached, callers get voicemail for the rest of that day and those calls are not billed. Turning the receptionist off releases the phone number, and the number is also released automatically if your subscription ends. You can see your current receptionist minutes any time in your dashboard. If you record a custom greeting or change the receptionist's script, you are responsible for keeping any AI or call-recording disclosure that the law of your state requires.

Service availability

We aim for high availability but provide the service "as is" and "as available," without warranties of any kind. We are not liable for indirect, incidental, or consequential damages, and our total liability is limited to the amount you paid us in the prior three months.

Indemnification

You agree to indemnify and hold harmless Watermark App LLC against third-party claims, damages, or costs arising from your use of the messaging, content, or customer-data features; your customer data; or your violation of any law, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM, and consumer-protection laws.

Your data

You own the data you enter. We process it to provide the service as described in our Privacy Policy and Data Processing Addendum. You may export or request deletion of your data.

Your company and its users keep ownership of the photos, notes, logos, and other content uploaded to WaterMark. So we can run the service, you grant Watermark App LLC a non-exclusive, worldwide, royalty-free license to host, store, reproduce, display, and transmit that content solely to operate the service, including the report and portal links your company chooses to share. You promise you have the rights to whatever you upload.

If you believe content on WaterMark infringes your copyright, send a notice under the Digital Millennium Copyright Act (17 U.S.C. § 512(c)(3)) to our designated agent, registered with the U.S. Copyright Office. Your notice must include: (1) your physical or electronic signature; (2) identification of the copyrighted work; (3) identification of the infringing material and where on the service it appears; (4) your contact information; (5) a statement that you believe in good faith the use is not authorized by the copyright owner, its agent, or the law; and (6) a statement, under penalty of perjury, that the notice is accurate and that you are, or are authorized to act for, the copyright owner.

Designated Agent: Copyright Agent
Watermark App LLC
151 Ledgewood Ave.
Netcong, NJ 07857
United States
Phone: 862-324-4426
Email: support@watermarkapp.online

If your content was removed because of a notice and you believe that was a mistake or misidentification, you may send our agent a counter-notice under 17 U.S.C. § 512(g) that includes your signature, identification of the removed material and where it appeared, a statement under penalty of perjury of your good-faith belief that the removal was a mistake, your contact information, and your consent to the jurisdiction of the federal district court for your address (or the District of New Jersey if you are outside the United States). We may restore the material as the statute provides. We terminate the accounts of repeat infringers in appropriate circumstances.

Termination

You may stop using WaterMark at any time. We may suspend accounts that violate these terms.

Changes

We may update these terms; material changes will be posted here.

Governing law

These terms are governed by the laws of the State of New Jersey, without regard to its conflict-of-laws rules.

Contact

Watermark App LLC · 151 Ledgewood Ave., Netcong, NJ 07857 · support@watermarkapp.online

WaterMark™ is a trademark of Watermark App LLC.