WaterMark™ Terms of Service

Last updated: September 6, 2026

WaterMark™ is operated by Watermark App LLC, a New Jersey limited liability company ("WaterMark," "we," "us"). By creating an account or using WaterMark, you agree to these terms. WaterMark provides software for managing pool-service operations. You are responsible for how you and your team use it.

Your account

You must provide accurate information and keep your password secure. You are responsible for activity under your account and for the accounts of team members you create. You may not share access outside your company or attempt to access another company's data.

Acceptable use

You agree to use WaterMark lawfully, to obtain any consent required to text your customers, and not to misuse, reverse-engineer, or disrupt the service. You also agree not to upload or share content that infringes anyone else's copyright, trademark, or other rights.

Chemistry recommendations (important)

WaterMark's dosing and chemistry recommendations are informational aids based on the readings you enter. The servicing technician is solely responsible for verifying readings, dosing decisions, and safe handling of pool chemicals. WaterMark is not liable for chemical dosing errors, water-quality outcomes, or equipment damage.

Payments

Payments are processed by Stripe under their terms. You are responsible for the accuracy of your invoices and for refunds and disputes with your customers. Card and bank processing fees, dispute fees, and any other amount Stripe charges us on your transactions are passed to you at what Stripe actually charged, with no WaterMark markup, and are billed on your next WaterMark invoice, or debited from your connected payout account where you have separately authorized that.

Subscription, billing & cancellation

Paid WaterMark plans are billed monthly in advance to the payment method on file and renew automatically each month until you cancel. You can cancel anytime from your account’s Billing page or by emailing support@watermarkapp.online; your paid features stay active through the end of the current billing period, and you will not be charged for the following period. Fees already paid are non-refundable except where the law requires, or where we decide to make it right; we can issue refunds at our discretion. If our standard prices change, we’ll give you advance notice before the change applies to your renewal. The standard base price is $59/month, including two technician seats, with additional technician seats at $20/month each. The first fifty companies to subscribe earn a Founding-50 rate of $49/month on the same plan. That rate is theirs for life: it survives moving to the free Starter plan and back, and it survives cancelling and rejoining later. A company that was not one of the first fifty subscribes at $59/month. A change to the standard price does not move the Founding-50 rate.

SMS and text messaging

Your subscription includes 1,000 SMS text messages per month, used for job reminders, customer notifications, and crew updates. Additional messages are billed at $25 per 1,000-message block and appear on your next subscription invoice. A daily sending limit applies as an anti-abuse safeguard. You are responsible for obtaining recipient consent as required by law, including the Telephone Consumer Protection Act (TCPA). All outbound messages are logged in your account.

SMS program terms (message recipients)

Program: WaterMark service notifications (appointment reminders, technician on-the-way alerts, service-visit recaps, booking confirmations, invoices/receipts, and occasional review requests), sent by pool-service companies to their customers who have opted in.

  • Message frequency varies by service schedule (typically a few messages per service visit or week).
  • Message and data rates may apply.
  • Reply STOP at any time to cancel and stop receiving messages. Opt-out is honored automatically, until you reply START to opt back in.
  • Reply HELP for help, or contact support@watermarkapp.online.
  • Carriers are not liable for delayed or undelivered messages.
  • Mobile information is never shared with third parties or affiliates for marketing purposes. See our Privacy Policy.

AI features and usage

WaterMark includes AI-powered features (such as equipment nameplate scanning, water-chemistry insights, the office and field assistants, and the AI receptionist). Your subscription includes 200 AI actions per month. Additional AI actions are billed at $10 per 50-action block and appear on your next subscription invoice, up to a monthly maximum. Beyond that cap, further AI usage in the month is not billed. Each question the AI receptionist answers during a call counts as one AI action, so a single call can use several. A daily usage limit applies as an anti-abuse and cost safeguard. AI output is generated automatically and may be imperfect; review it before relying on it. You can view your current AI usage and limits any time in your dashboard.

AI receptionist phone minutes

If you turn on the AI phone receptionist, we set up a dedicated phone number for your company and bill its answered call time separately from AI actions. Your subscription includes 60 answered minutes per month. Additional answered minutes are billed at $5 per 30-minute block (about 17¢ per minute), appear on your next subscription invoice, and are capped at $200 per month. Past that cap, further receptionist minutes in that month are not billed. A daily limit of 120 answered minutes applies as an anti-abuse and cost safeguard; once it is reached, callers get voicemail for the rest of that day and those calls are not billed. Turning the receptionist off releases the phone number, and the number is also released automatically if your subscription ends. You can see your current receptionist minutes any time in your dashboard. If you record a custom greeting or change the receptionist's script, you are responsible for keeping any AI or call-recording disclosure that the law of your state requires.

Service availability

We aim for high availability but provide the service "as is" and "as available," without warranties of any kind. We are not liable for indirect, incidental, or consequential damages, and our total liability is limited to the amount you paid us in the prior three months.

Indemnification

You agree to indemnify and hold harmless Watermark App LLC against third-party claims, damages, or costs arising from your use of the messaging, content, or customer-data features; your customer data; or your violation of any law, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM, and consumer-protection laws.

Your data

You own the data you enter. We process it to provide the service as described in our Privacy Policy and Data Processing Addendum. You may export or request deletion of your data.

Your company and its users keep ownership of the photos, notes, logos, and other content uploaded to WaterMark. So we can run the service, you grant Watermark App LLC a non-exclusive, worldwide, royalty-free license to host, store, reproduce, display, and transmit that content solely to operate the service, including the report and portal links your company chooses to share. You promise you have the rights to whatever you upload.

If you believe content on WaterMark infringes your copyright, send a notice under the Digital Millennium Copyright Act (17 U.S.C. § 512(c)(3)) to our designated agent, registered with the U.S. Copyright Office. Your notice must include: (1) your physical or electronic signature; (2) identification of the copyrighted work; (3) identification of the infringing material and where on the service it appears; (4) your contact information; (5) a statement that you believe in good faith the use is not authorized by the copyright owner, its agent, or the law; and (6) a statement, under penalty of perjury, that the notice is accurate and that you are, or are authorized to act for, the copyright owner.

Designated Agent: Copyright Agent
Watermark App LLC
151 Ledgewood Ave.
Netcong, NJ 07857
United States
Phone: 862-324-4426
Email: support@watermarkapp.online

If your content was removed because of a notice and you believe that was a mistake or misidentification, you may send our agent a counter-notice under 17 U.S.C. § 512(g) that includes your signature, identification of the removed material and where it appeared, a statement under penalty of perjury of your good-faith belief that the removal was a mistake, your contact information, and your consent to the jurisdiction of the federal district court for your address (or the District of New Jersey if you are outside the United States). We may restore the material as the statute provides. We terminate the accounts of repeat infringers in appropriate circumstances.

Termination

You may stop using WaterMark at any time. We may suspend accounts that violate these terms.

Changes

We may update these terms; material changes will be posted here.

Governing law

These terms are governed by the laws of the State of New Jersey, without regard to its conflict-of-laws rules.

Contact

Watermark App LLC · 151 Ledgewood Ave., Netcong, NJ 07857 · support@watermarkapp.online

WaterMark™ is a trademark of Watermark App LLC.