WaterMark™ Terms of Service

Last updated: July 17, 2026

WaterMark™ is operated by Watermark App LLC, a New Jersey limited liability company ("WaterMark," "we," "us"). By creating an account or using WaterMark, you agree to these terms. WaterMark provides software for managing pool-service operations. You are responsible for how you and your team use it.

Your account

You must provide accurate information and keep your password secure. You are responsible for activity under your account and for the accounts of team members you create. You may not share access outside your company or attempt to access another company's data.

Acceptable use

You agree to use WaterMark lawfully, to obtain any consent required to text your customers, and not to misuse, reverse-engineer, or disrupt the service.

Chemistry recommendations — important

WaterMark's dosing and chemistry recommendations are informational aids based on the readings you enter. The servicing technician is solely responsible for verifying readings, dosing decisions, and safe handling of pool chemicals. WaterMark is not liable for chemical dosing errors, water-quality outcomes, or equipment damage.

Payments

Payments are processed by Stripe under their terms. You are responsible for the accuracy of invoices and for any refunds or disputes with your customers.

Subscription, billing & cancellation

Paid WaterMark plans are billed monthly in advance to the payment method on file and renew automatically each month until you cancel. You can cancel anytime from your account’s Billing page or by emailing support@watermarkapp.online; your paid features stay active through the end of the current billing period, and you will not be charged for the following period. Fees already paid are non-refundable except where the law requires — or where we decide to make it right; we can issue refunds at our discretion. If our standard prices change, we’ll give you advance notice before the change applies to your renewal. Founding-50 pricing ($49/month; the standard base price is $59/month — both plans include two technician seats, and additional technician seats are $20/month each) is locked for as long as your subscription remains continuously active.

SMS and text messaging

Your subscription includes 1,000 SMS text messages per month, used for job reminders, customer notifications, and crew updates. Additional messages are billed at $25 per 1,000-message block and appear on your next subscription invoice. A daily sending limit applies as an anti-abuse safeguard. You are responsible for obtaining recipient consent as required by law, including the Telephone Consumer Protection Act (TCPA). All outbound messages are logged in your account.

SMS program terms (message recipients)

Program: WaterMark service notifications — appointment reminders, technician on-the-way alerts, service-visit recaps, booking confirmations, invoices/receipts, and occasional review requests, sent by pool-service companies to their customers who have opted in.

  • Message frequency varies by service schedule (typically a few messages per service visit or week).
  • Message and data rates may apply.
  • Reply STOP at any time to cancel and stop receiving messages. Opt-out is honored automatically, until you reply START to opt back in.
  • Reply HELP for help, or contact support@watermarkapp.online.
  • Carriers are not liable for delayed or undelivered messages.
  • Mobile information is never shared with third parties or affiliates for marketing purposes — see our Privacy Policy.

AI features and usage

WaterMark includes AI-powered features (such as equipment nameplate scanning, water-chemistry insights, visit summaries, the office and field assistants, and the AI receptionist). Your subscription includes 200 AI actions per month. Additional AI actions are billed at $10 per 50-action block and appear on your next subscription invoice, up to a monthly maximum — beyond that cap, further AI usage in the month is not billed. A daily usage limit applies as an anti-abuse and cost safeguard. AI output is generated automatically and may be imperfect; review it before relying on it. You can view your current AI usage and limits any time in your dashboard.

AI receptionist phone minutes

If you turn on the AI phone receptionist, we set up a dedicated phone number for your company and bill its answered call time separately from AI actions. Your subscription includes 60 answered minutes per month. Additional answered minutes are billed at $5 per 30-minute block (about 17¢ per minute), appear on your next subscription invoice, and are capped at $200 per month — past that cap, further receptionist minutes in that month are not billed. A daily limit of 120 answered minutes applies as an anti-abuse and cost safeguard; once it is reached, callers get voicemail for the rest of that day and those calls are not billed. Turning the receptionist off releases the phone number, and the number is also released automatically if your subscription ends. You can see your current receptionist minutes any time in your dashboard.

Service availability

We aim for high availability but provide the service "as is" and "as available," without warranties of any kind. We are not liable for indirect, incidental, or consequential damages, and our total liability is limited to the amount you paid us in the prior three months.

Indemnification

You agree to indemnify and hold harmless Watermark App LLC against third-party claims, damages, or costs arising from your use of the messaging, content, or customer-data features; your customer data; or your violation of any law, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM, and consumer-protection laws.

Your data

You own the data you enter. We process it to provide the service as described in our Privacy Policy and Data Processing Addendum. You may export or request deletion of your data.

Termination

You may stop using WaterMark at any time. We may suspend accounts that violate these terms.

Changes

We may update these terms; material changes will be posted here.

Governing law

These terms are governed by the laws of the State of New Jersey, without regard to its conflict-of-laws rules.

Contact

Watermark App LLC · 151 Ledgewood Ave., Netcong, NJ 07857 · support@watermarkapp.online

WaterMark™ is a trademark of Watermark App LLC.