Legal

WaterMark™ Privacy Policy

Last updated: July 17, 2026

WaterMark™, operated by Watermark App LLC (a New Jersey limited liability company; "we", "our"), provides pool-service field and office software to pool-service companies and their technicians. This policy explains what we collect, why, and who we share it with. We sell field tools to businesses; the people who use the app are business owners, office staff, and technicians, and the data they enter is about their own customers.

Information we collect

Account info — name, email, password (stored hashed), and your role and company.
Operational data you enter — your customers' names, addresses, phone numbers, gate codes, pool details, water-chemistry readings, service notes, photos, invoices, and payments.
Location (technicians) — when a technician checks in to a job, we record approximate GPS coordinates to verify on-site arrival. If a technician grants background-location permission, the field app can also use location while it is in the background or closed for one work feature: automatic arrival detection when the technician's device enters a scheduled stop's vicinity (geofencing). Separately, when a technician has the app open and has turned location sharing on, their company's dispatcher can see their live position — that sharing runs only while the app is active and stops when the app is closed. When your pool company enables homeowner tracking, the "on my way" message it sends a customer can include a temporary, job-bound link that lets that customer see the technician's live location on a map until the technician arrives; the link expires on arrival and location sharing then stops automatically. Background use is controlled by the technician through their device's operating-system location permission and can be declined or revoked there at any time; the check-in features continue to work with "while using the app" permission. Customer addresses are also converted to map coordinates (geocoded) to place stops on the route map.
Device & usage — basic device information and in-app activity needed to operate the service.

How we use it

To run the service: scheduling, routing, chemistry recommendations, invoicing, and reporting.
To send service notifications (e.g., "on my way", receipts) to your customers on your behalf.
To keep your company's data isolated from every other company's data.

We use trusted processors strictly to provide the service, under agreements that limit their use of the data to providing that service to us. We do not sell personal information. Our service providers include, but are not limited to, the following:

Stripe — payment processing and subscription billing (card data goes directly to Stripe; we never store full card numbers).
Twilio — sending and receiving SMS, and optional AI-receptionist phone calls, to and from your customers.
Resend and SendGrid — transactional email delivery (account and service notifications), depending on configuration.
Anthropic — optional AI features analyze photos, readings, and text to produce recommendations and translations; relevant content is sent to Anthropic to generate a response and is not used to train models.
Cloudinary — durable storage and delivery of job photos.
US Census Bureau Geocoder and OpenStreetMap services (Nominatim, OSRM) — converting service addresses to map coordinates and computing road routes; addresses and coordinates are sent to these services for that purpose. The Census Geocoder is used first; OpenStreetMap is used as a fallback and for routing.
Expo (push notifications) — delivering app notifications to technicians' devices; device push tokens and the notification's title and body are sent for that purpose.
Sentry (error monitoring) — diagnosing application errors; error reports are tagged with a company id and request id so we can trace a fault, and do not include customer records.
Intuit QuickBooks — optional accounting sync, only if your company connects it.
Xero — optional accounting sync, only if your company connects it.
Render — application and database hosting.
Backblaze — encrypted off-site backups of the service database.

If we engage a new category of service provider that processes personal data, we will update this page.

SMS / text-messaging privacy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Phone numbers and SMS opt-in consent collected for text messaging are used solely to deliver the service notifications described above (appointment reminders, on-the-way alerts, service recaps, booking confirmations, invoices/receipts, and review requests). Text-messaging originator opt-in data and consent are not sold or shared with any third party. Message frequency varies; message and data rates may apply. Every message includes the ability to opt out: reply STOP to stop receiving messages at any time, or HELP for help.

Access, download, or delete your data

You can access, download a copy of, correct, or delete your data at any time. Company owners can export or delete their account data themselves in-app (Settings → Your data & account), and homeowners can do the same from their portal — see Delete your account. You can also email support@watermarkapp.online and we'll respond promptly.

Cookies & local storage. WaterMark uses only essential cookies and local storage (your login session and language preference). We run no advertising pixels and no cross-site tracking.

Data retention. We keep your data for as long as your account is active. When your account is deleted, we permanently erase your account and its data within 30 days (usually much sooner), with three exceptions: invoices, payments, and tax records are retained for up to 7 years as required by financial, accounting, and tax law, then permanently purged; anonymized or aggregated logs that contain no personal identifiers and cannot be tied back to you may be kept indefinitely for security and service integrity; and encrypted off-site backup snapshots, which are kept for disaster recovery, age out automatically within 30 days, and are never used to restore deleted data. Full details are on the Delete your account page. Where applicable law (such as the GDPR or CCPA) grants you rights to access, port, or delete personal information, we honor those requests.

Security

Passwords are hashed, access is authenticated with expiring tokens, and each company's data is scoped so it is never visible to another company. No system is perfectly secure, but we work to protect your information.

Children

WaterMark is a business tool and is not directed to children under 13.

Contact

Watermark App LLC · 151 Ledgewood Ave., Netcong, NJ 07857 · Questions or data requests: support@watermarkapp.online.