← Back to all guides
Reports & Growth

Read MRR, retention, churn, and deferred service value

Membership reporting uses explicit cycle events for MRR and retention, with an optional operational deferred-revenue view that never invents dates for legacy cycles.

Where: Grow -> Revenue & retention; Manage company -> Advanced membership revenue view

  1. Open Revenue & retention and choose the reporting period.
  2. Read MRR, ARR, starts, exits, churn, and plan mix; the panel states the denominator used.
  3. Turn on the advanced operational recognition view only if the office wants cycle service value split between recognized and deferred.
  4. Keep legacy cycles labeled unclassified when they do not contain explicit service dates.
Good to know
  • This is an operational view, not a general ledger or tax financial statement.