ROI Calculator

See what WaterMark could save you.

Enter a few numbers about your route. We’ll estimate the office hours and faster cash WaterMark can free up, using transparent, conservative assumptions you can see and adjust below. Then check the tools you pay for today and see their cost beside WaterMark’s.

Calculator inputs and results

Your business

Rough numbers are fine. Results update as you type.

What you use today

Check each tool you pay for now and type what it costs you a month. Hours are optional. Every box starts empty, and a blank box counts as zero.

Estimated value per month

An estimate, not a guarantee.

Admin time saved
fewer hours on billing & paperwork
That time, in dollars
hours saved × your labor cost
Faster, fuller payment
fewer missed/late invoices recaptured
WaterMark cost
$59 standard ($49 Founding 50) + $20 per tech beyond 2, $15 from tech 11
Net, after WaterMark’s cost
estimated value minus the subscription

What you use today

Your tools
the monthly costs you typed
Your hours in them
the hours a week you typed
WaterMark
plan price for your technicians

These are your own numbers, added up. Nothing in this box is our estimate, and nothing in it promises a saving. The WaterMark line is the plan price for your technicians, the same as the cost line above; usage past what the plan includes, such as extra text segments, is billed on top, as the pricing page shows.

The math, before you scroll
  • Admin time saved = your admin hours × your % (default 35 - the dial is in the form)
  • Faster payment = monthly revenue × your % recaptured (default 1.5, also yours)
  • Cost = the company base plus technician seats, never by pools, from our pricing table; card fees are Stripe’s, passed through with zero markup
  • What you use today = the costs and hours you typed, added up, with nothing of ours in them

How we calculate this (and why it’s honest)

These are conservative estimates, not promises. Your real results depend on how you work today. Every number above comes straight from the formulas below. Nothing hidden.

  • Admin time saved. The default assumes WaterMark removes 35% of the hours (an editable assumption in the form, not a measurement) you spend on admin & billing: from auto-invoicing completed work, last visit’s readings shown beside every empty field with one-tap adoption, and one place for every record. Saved hours = your admin hours × 0.35, then × 4.33 to get a month.
  • Time in dollars. Saved hours × your stated office labor cost per hour. If you left labor cost blank, this is zero.
  • Faster, fuller payment. Invoices that go out late, get forgotten, or never get sent cost a pool company revenue. The default estimates WaterMark recaptures 1.5% (editable in the form) through auto-invoicing plus card-on-file AutoPay and in-app card payments, live on Stripe Connect, applied to a deliberately conservative revenue base of weekly stops × price ÷ 4.33. That base intentionally under-states your true monthly service revenue, so the number here stays modest and easy to beat in practice.
  • WaterMark cost. The estimate uses monthly billing and the active technician count, at the price currently quoted. Optional metered overages and paid add-ons are not included in this estimate. Annual billing is available under the rule below.
  • WaterMark offers a 30-day free trial of the $59/month plan, without a card. The entire no-card trial includes 100 text segments, 20 AI actions, 10 receptionist minutes and 5,000 customer emails. A trial without a subscription can have 2 active technicians, the seats the plan includes. On a subscription, paid AI stops at 30 blocks ($300) a month and paid receptionist minutes stop at 40 blocks ($200) a month; past either cap that feature is declined for the rest of the month and nothing more is billed. At day 30, subscribe or the workspace pauses. Your data stays stored and exportable. There is no permanent free tier.
  • Total value. Admin dollars saved + revenue recaptured. We do not subtract the WaterMark cost from the headline so you can weigh it yourself. The base subscription cost is shown separately.
  • What you use today. The monthly costs and weekly hours you typed for the tools you checked, added up, with nothing of ours mixed in: no average, no default, no estimate. A blank box counts as zero. These totals stay out of the estimated value at the top, and the WaterMark line beside them is the cost line above, for the technicians you entered.

This is an estimate. WaterMark cannot guarantee any specific savings or revenue. Outcomes vary by company, route density, billing habits, and how fully you adopt the tool. The percentages above are deliberately modest. Treat this as a directional planning aid, not a financial promise. Our prices can change. If the standard price ever does, subscribers get advance notice before it touches their renewal.

Prefer a third-party source? WaterMark is listed on Capterra.

Monthly is the default. Annual billing costs 10 times monthly, so 2 months are free: WaterMark's standard base is $590 a year with 2 techs included, plus $200 a year for each added tech through the tenth and $150 a year from the eleventh. Full annual refund within 30 days of the annual charge, none after. Upgrades prorate as credit.