ROI Calculator

See what WaterMark could save you.

Enter a few numbers about your route. We’ll estimate the office hours and faster cash WaterMark can free up, using transparent, conservative assumptions you can see and adjust below.

Your business

Rough numbers are fine. Results update as you type.

Estimated value per month

$0

about $0 per year. An estimate, not a guarantee.

Admin time saved
fewer hours on billing & paperwork 0 hrs
That time, in dollars
hours saved × your labor cost $0
Faster, fuller payment
fewer missed/late invoices recaptured $0
WaterMark cost
$59 standard ($49 Founding 50) + $20 per tech beyond 2 $0
Net, after WaterMark’s cost
estimated value minus the subscription $0

The math, before you scroll
  • Admin time saved = your admin hours × your % (default 35 - the dial is in the form)
  • Faster payment = monthly revenue × your % recaptured (default 1.5, also yours)
  • Cost = the same flat pricing on our pricing table; card fees are Stripe’s, passed through with zero markup
Start free - no card, no time limit Poke around a live company, no signup See the full feature comparison

How we calculate this (and why it’s honest)

These are conservative estimates, not promises. Your real results depend on how you work today. Every number above comes straight from the formulas below. Nothing hidden.

  • Admin time saved. The default assumes WaterMark removes 35% of the hours (an editable assumption in the form, not a measurement) you spend on admin & billing: from auto-invoicing completed work, last visit’s readings shown beside every empty field with one-tap adoption, and one place for every record. Saved hours = your admin hours × 0.35, then × 4.33 to get a month.
  • Time in dollars. Saved hours × your stated office labor cost per hour. If you left labor cost blank, this is $0.
  • Faster, fuller payment. Pool companies routinely lose revenue to invoices that are late, forgotten, or never sent. The default estimates WaterMark recaptures 1.5% (editable in the form) through auto-invoicing plus card-on-file AutoPay and in-app card payments, live on Stripe Connect, applied to a deliberately conservative revenue base of weekly stops × price ÷ 4.33. That base intentionally under-states your true monthly service revenue, so the number here stays modest and easy to beat in practice.
  • WaterMark cost. The base subscription price is $59/mo standard, with $49/mo for the Founding 50, + $20/mo per tech beyond the first 2. The live calculator uses the price currently available. Solo operators with up to 50 customers and 1 tech can use the free Starter plan, $0/mo. (Optional usage, SMS over 1,000/mo and AI over the included allowance, and add-ons like Xero (an optional $15/mo accounting sync; two-way QuickBooks sync is included free) aren't in this figure.)
  • Total value. Admin dollars saved + revenue recaptured. We do not subtract the WaterMark cost from the headline so you can weigh it yourself. The base subscription cost is shown separately.

This is an estimate. WaterMark cannot guarantee any specific savings or revenue. Outcomes vary by company, route density, billing habits, and how fully you adopt the tool. The percentages above are deliberately modest. Treat this as a directional planning aid, not a financial promise. Published WaterMark pricing is current as of 2026 and may change.

Prefer a third-party source? WaterMark is listed on Capterra - the profile is new, so reviews are still arriving; the product data there was verified by their research team.